Lynott Jewellery

November 2024

Lynott Jewellery Expansion Strategy – Project Overview

As part of a strategic consulting project for Lynott Jewellery, I worked on developing a detailed expansion roadmap to help the brand scale its operations across Ireland through a well-structured franchise model. Our objective was to enable sustainable growth while preserving Lynott’s luxury brand identity.

The project began with a comprehensive market analysis and PESTLE framework to assess the external factors influencing expansion feasibility — including economic conditions, consumer trends, and legal considerations. Based on this, we built a four-phase rollout plan covering strategy, recruitment, pilot testing, and full-scale implementation.

I contributed to shaping the organisational structure needed to support this growth — outlining roles across marketing, HR, CRM, and accounting — and proposed a cost-effective model for staffing and operations. We recommended the Business Format Franchise model as the most viable option for Lynott, ensuring strong brand governance and replicable operational processes.

We also developed a phased financial forecast, estimating an initial investment of €500,000 over 18 months with projected annual revenues of over €1.1 million from franchise activities. To support the pilot phase, we proposed strategic partnerships with Brown Thomas and Carrolls Irish Gifts, allowing Lynott to test its model in established, high-traffic retail environments.

Throughout the project, I helped translate research insights into actionable recommendations covering legal compliance, CRM systems, franchisee training, and performance evaluation metrics. The outcome was a scalable, data-driven strategy to help Lynott Jewellery expand while staying true to its premium brand identity.